ANALISIS KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA EKSPEDISI PT. KADIRI LOGISTIK CARGO

Abstrak

This research aims to determine the influence of service quality and price perception on the decision to purchase expedition services. Kadiri Logistik Cargo. The sample used as many as 185 respondents, using structural equation modeling is known that the quality of service has a significant positive effect on the decision to purchase services, while the perception of price has a positive effect on the desperation of expedition services. Kadiri Logistik Cargo. To get a good service, we don't have to need expensive costs. Service requires commitment and confidence from the company to provide maximum service to consumers. All employees and agents/partners associated with consumers should consider themselves ambassadors of the company.