PENGARUH KOREAN WAVE TERHADAP MINAT BELI BAJU BEKAS

Abstrak

The impact of the globalization trend is the emergence foreign cultures has started to enter Indonesia, which’s the cultures from South Korea or what we usually know as the Korean Wave. Korean Wave itself’s a term that is give in the activities of spreading popular culture of Korean, be it through out of entertainment products or the culture of the community itself. Usually, teenagers will find it easier to follow the current trend than adults, this happens because teenagers tend to be at the forefront of receiving information. The process of receiving this information also affects the imitation behavior that adolescents do, one of which is in terms of dress. The research objective is whether the Korean Wave has an effect on buying interest in thrifting products, especially used clothes, which is currently a trend. This literature study is carried out by writing the keyword "Korean Waves" for journals taken from Google Scholar sources so that ten journals are filtered and in accordance with the research. Based on these ten journals, Korean Waves has a big impact on people's buying interest in fashion products, especially the Korean lovers community, they tend to choose used clothes to look more stylish with a low budget. This literature is carried out based on issues that occur in society, methodology, equations and further research.